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Why Home Staging in Sacramento Works

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Home Staging Creates an Emotion

The number one reason a buyer purchases a home is because it “feels like home.” It is warm, inviting and the buyer makes an emotional connection with the home. Home staging is what creates that connection. When have you ever heard of an empty room described as warm and inviting? “Sterile”, “cold”, and “uninviting” are the three most popular words to describe an empty room. Buyers don’t buy houses, they buy homes. They also buy on emotion and on feelings. Home Staging is a fantastic marketing tool that
evokes those emotions and excitement. Home Staging is selling a dream, a possible way of life, a “magazine feeling” lifestyle.

Home Staging Creates a Frame Of Reference

How big is this room? Without furniture it’s incredibly difficult to tell the scale and size of a room. “Will our King size bed fit and work well in this room?” “Is this dining room big enough for our six person dining table?” When the buyer doesn’t have answers to their questions, they will walk away. There are many home stagers in the Sacramento and Roseville areas that can help you create the right look. Stage Right Design, Inc. pays close attention to proper furniture scale, proper placement of furniture and the right style and amount of accessories. We not only stage homes to look incredible in person but we also stage for photos. We want those photos to look perfect in order to attract the most buyers possible. Home staging creates a demand for the home!

Home Staging Defines a Space

Many times a buyer can’t tell if it’s a living room or dining room or combination room in an unfurnished, vacant home. Don’t keep them guessing because it only distracts them from considering the house as a purchase, and if your photos are not impeccable, you won’t draw as much attention. People buy homes, not houses and staged homes sell much faster and typically for higher dollar amounts.

When a room is kept empty, buyers focus on negative aspects. Can you imagine a brand new Mercedes without a paint job? Do you think people would notice the beautiful car? Or the missing paint? It is much easier to notice a crack in a wall, or a chip in a piece of tile when there is nothing else to look at. Stage Right Design Home Staging capitalizes on the positive aspects of a home, while minimizing any negative aspects in order to position a home that will make an emotional connection with buyers. Home Stagers should always focus their home stagings on appealing to the masses and making those positive connections with buyers.

Only 10% of Home Buyers Can Actually Visualize the Potential of a Home

Nine out of every 10 people walking in a home have no imagination of the wonderful possibilities the home has to offer. They just can’t picture it. Don’t let a simple thing like having no furniture or limited furnishings
ruin your sale. Don’t take those odds; they will hurt you in price significantly!

The following is from the:

2021 Profile of Home Staging by National Association of REALTORS® (NAR)
Research Group.

Executive Summary Home Staging

Buyers’ Agent Perspective:

Forty-seven percent of buyers’ agents cited that home staging had an effect on most buyers’ view of the home. • Eighty-two percent of buyers’ agents said staging a home made it easier for a buyer to visualize the property as a future home. • Staging the living room was found to be very important for buyers (46 percent), followed by staging the master bedroom (43 percent), and staging the kitchen (35 percent). • Among buyers’ agents, having photos (83 percent), videos (74 percent), and virtual tours (73 percent) available for their listings was more important since the beginning of the COVID-19 pandemic. • Twenty-three percent of buyer’s agents said that staging a home increased the dollar value offered between one and five percent, compared to other similar homes on the market that are not staged.

Home Staging: Sellers’ Agent Perspective:

Thirty-one percent of sellers’ agents said they staged all sellers’ homes prior to listing them for sale. Thirteen percent noted that they only staged homes that are difficult to sell. • The most common rooms that were staged included the living room (90 percent), kitchen (80 percent), master bedroom (78 percent), and the dining room (69 percent). • It was most common that sellers’ agents used a staging service (49 percent). Sellers’ agents also personally offered to stage the home (26 percent), and said that paying for staging was dependent on the situation (26 percent). • The median dollar value spent when using a staging service was $1,500, compared to $300 when the sellers’ agent personally staged the home. • When staging a home, 23 percent of sellers’ agents reported an increase of one to five percent of the dollar value offered by buyers, in comparison to similar homes. • Twenty-two percent of sellers’ agents stated that there were slight decreases in the time on the market when the home is staged. • Among sellers’ agents, having photos (58 percent), virtual tours (45 percent) and videos (43 percent) available for their listings was much more important since the beginning of the COVID-19 pandemic.

Blog by

Travis Wills, Owner Stage Right Design Sacramento Home Staging Company

Ryan Dressel, Owner, Home staging Roseville ca

Karen Medaris, Home Stagers in California

Mission Statement:

Stage Right Design Home Staging Sacramento Company strives to stimulate the
senses by creating a high quality, positive, relaxing home environment.
With our expertise, personal attention to detail and exceptional customer
service we deliver an irresistible home staging.

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