Are you looking to sell your home? If so, then this short article can help you sell it for more money in a shorter time. How? Read on to know more.
The most important thing when trying to find a buyer for your property is to reach as many people as possible and generate interest in their minds. Your aim is for the people who come into contact with the photos or videos of your home to stop whatever they were doing and gaze in wonder for a very long time.
But the obvious question is how do you get this result?
Clearly, you need to create outstanding photographs and captivating videos of your home. But before you do that, you should think of what you are going to be filming or photographing. How do you want your home to look? Is there a better way to arrange your furniture? What is the best lighting and angle? Do the colors of the home really matter?
These are not the kind of questions homeowners typically ask. Most owners focus exclusively on making the existing design and arrangement of their home just a little bit better. For the majority of sellers, their attempts to make the right impression on buyers are limited to making the home clean and tidy. Many homeowners will also decorate the home.
But is this enough and why do homeowners think this is all they need to do?
The reason is simple. Most people think that because they are comfortable with the design of their home, others will automatically like it. As a rule, we like to believe that our favorite way of doing things is the best way. As a result, homeowners don’t stop to think that there may be a vast number of people out there who will not find the design of their home appealing.
As an owner looking to find a buyer for your home, following the route taken by most sellers severely limits your ability to sell your property, warns NC Property Group. That’s because the appearance of the home restricts its appeal. Only people who share your preferences will be interested in the property. You will be marketing to a very small pool of potential buyers and you don’t want that.
Why professional home staging is important
Professional home stagers do the very opposite of what homeowners do; they neutralize your home’s design. Instead of looking at the home from the viewpoint of what the owner likes, they design it from the standpoint of what prospective buyers want. By redesigning the home in ways that the majority of people will find attractive, they help sellers expand their reach.
Professional home stagers are able to do this for three important reasons:
- They know the current home design trends that influence buyers’ decisions. Professional stagers keep tabs on shifts in home design because they know this is the reference point buyers use to judge the appeal of a home.
- Professional home stagers know how to combine the tools and techniques of interior design, visual marketing, photography, and sales psychology to create a home that potential buyers will fall in love with.
- They understand digital marketing. When choosing what colors to paint a home, how to arrange its furniture, or light up the space, professional stagers do it with an eye on how those elements will appear on digital devices.
Why you need a professional home stager
1. They help buyers connect with the home
By designing and decorating the home in ways potential buyers can relate to, home stagers make it easy for buyers to visualize themselves living in the home. Rather than view the house as the seller’s home – as they often do when sellers decorate their home themselves – buyers see the home as a place where they and their loved ones can live.
2. They demonstrate the potential of the home
A lot of people need help deciding the best way to utilize the spaces within a house. Professional stagers know how to help buyers see the potential of each area of the home. They do this by decorating the home and arranging its contents in ways that make the function of every part of the home obvious.
3. They make your home more valuable
Because a staged home is designed to look like what the home buyers see in home design magazines, they perceive those homes as having a higher value than homes that are not professionally staged. When buyers find a home that fits their idea of a perfect home, they will often make an offer immediately because they are afraid of losing out to other buyers.
4. Professional stagers will help you make more money
Hiring a professional stager is not a cost but an investment. Data from realtor.com and the National Association of Realtors show that staged homes not only sell faster, but they also sell for more money. A professional stager will add a lot more value to your property than what you pay them to stage your home.
If you plan to sell your house and need help from professional stagers, you can contact us here. Stage Right Design, Inc. is a professional home staging company servicing Sacramento, San Francisco, Napa, Sonoma, and Lake Tahoe. Services include design time, installation, furniture/accessory rental and delivery for both installation and removal of staging. Stage Right Design, Inc. will also market staged property via email campaign and social media. We’re looking forward to working with you!
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