In this article we explore Home Staging Effect on Buyer’s View of Home. All of this data is straight from the “2021 Profile of
Home Staging” by The National Association of REALTORS® Research Group 2021.
Effect on Buyer’s View of Home
• Forty-seven percent of buyers’ agents cited that home
staging had an effect on most buyers’ view of the
home most of the time, but not always.
• Only seven percent of respondents said that home
staging had no effect on the buyer’s view of the home.
Impact of Buyer Viewing
a Staged Home
Impact of Buyers Viewing a Staged Home
• Eighty-two percent of buyers’ agents said staging a home
made it easier for a buyer to visualize the property as a
• Buyers were more willing to walk through a home they saw
online (41 percent), and buyers’ agents identified that
staging would positively impact the home value if the
home was decorated to a buyer’s taste (39 percent)
Staging the living room was found to be most important for
buyers (46 percent), followed by staging the master
bedroom (43 percent), and staging the kitchen (35 percent).
• Buyers’ agents cited staging the guest bedroom as the least
important room, with just nine percent saying that it was
very important to stage.
Importance of Having Staging,
Photos, Videos, and Virtual Tours
• Among buyers’ agents, having photos (83 percent), videos
(74 percent), and virtual tours (73 percent) available for their
listings was more important since the beginning of the
• Thirty-one percent of buyers’ agents said that staging was of
equal importance, and 31 percent said that staging was of
less importance since the beginning of the COVID-19
Twenty-three percent of buyers’ agents said that staging
a home increased the dollar value offered between one
and five percent, compared to other similar homes on
the market that were not staged.
• Twenty-six percent of buyers’ agents indicated that
staging a home had no impact on the dollar value that
• Eighty-one percent of respondents said that buyers had ideas
about where they wanted to live, and what they wanted in an
ideal home (76 percent) before starting the buying process.
• Forty percent of respondents stated that buyers typically thought
the home buying process would be neither easy nor difficult.
• A median of 10 percent of respondents cited that buyers felt
homes should look the way they were staged on TV shows.
• A median of 10 percent of respondents stated that buyers were
disappointed by how homes looked compared to homes they saw
on TV shows.
• A median of 20 percent of respondents cited that buyers brought
family members with them to view homes.
• A median of 30 percent of respondents cited that buyers
consulted with family members during the buying process.
• Thirty-one percent of respondents said that TV shows which
displayed the buying process impacted their business.
• Seventy-one percent of respondents said that TV shows which
display the buying process impacted their business by setting
unrealistic expectations or increased expectations.
• In the last five years, 59 percent of respondents cited they have
seen an increase in the share of buyers who planned to remodel a
home. A median of 25 percent of respondents said that buyers
who plan to remodel will do so within the first three months of
owning a home.
• Fifty-three percent of respondents stated that buyers typically did
not have an expectation of the number of homes they would see
• Among those who did have an expectation, buyers expected to
view a median of 10 homes in-person and a median of 15 homes
• Thirty-six percent of respondents stated that buyers’ expectation
of the number of homes they saw before buying matched the
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Listed by Dillon Schuh •DRE #01847810 • Next Real Estate Group Inc.
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Research has shown that home staging can lead to quicker sales and higher offers from buyers. According to a survey by the National Association of Realtors, 77% of buyers' agents reported that staging a home made it easier for their clients to visualize the property as their future home. In addition, 49% of buyers' agents said that staging had a positive effect on the home's value, with some reporting that it increased the home's value by as much as 10%.