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Home Stagers in California – Ryan Dressel Living Magazine Article

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This article by Megan Wood, Gold Country News Service was featured in Roseville/Granite Bay Living Magazine.  It’s all about me!  Ryan Dressel Home Stager in California.

But!  Before we get to this riveting article about me this Home Stager in Sacramento has some words to lay down.  I am one of many really really good Home Stagers in California so, I’m not all that. And by the way, home staging isn’t rocket science.  This article doesn’t mention Travis Wills or Karen Medaris, but by no means does that diminish how much work they do.  In my opinion, Karen Medaris is one of the best home stagers in California and we are lucky and grateful to have her as our Lead Stager.  Travis handles all operations, logistics and crises’ with calm cool intelligence – and rarely cries.   Both Karen and Travis handle pressure with natural ease and are the backbone of Stage Right Design Home Stagers in California.  Rounding out our 13th year as a Sacramento Home Staging Company we are most grateful to our loyal clients and wonderful vendors. Thank you, Ryan Dressel, Home Stager in California

Article by Megan Wood, Living Magazine 

Shakespeare said the world was a stage.  If that’s true, Ryan Dressel could pick out some new furnishings/accessories; stage a home and have the place sold in a week.

Former Sales Manager in the mortgage industry turned home stager in California, Dressel, a Roseville California resident, said it was a natural transition from lending and mortgages to choosing fabric swatches and paint samples.  After 10 years in the mortgage industry working for Merrill Lynch, Dressel was laid off in December of 2007.  “Although I hate the term, I’ve always had an eye for it,” Dressel said.  “I’ve owned many homes and have redone them all myself and my friends and family would come over and always say ‘you’re in the wrong business’.” 

Parlaying what he knew in real estate with what came naturally in interior designing, Dressel said Stage Right Design, Inc. hit the ground running on December 15th, 2007.

“I never would have walked away from my job at Merrill Lynch to do this,” Dressel said.  “Thank God I got laid off.”

Now Ryan Dressel is the go-to guy for many homeowners, local real estate agents and investors to make an empty house look like a home in order to speed up the selling process and maximize profits.

“You stage for real estate because you’re not just selling brick and mortar, you are selling an emotion,” Dressel said.  “This is going to be someone’s home / sanctuary, it needs to look and feel fabulous.”  It is important for potential home buyers to feel comfortable in the house and be able to envision themselves living there.

“One of the biggest problems homeowners have is that they can’t look at their home objectively,” Dressel said.  Sometimes it helps to bring in a stager to tell you how things really look.  “If you can’t look at something objectively you can’t market it effectively.”

“When I go in to stage a home for sale, I’m not staging to please the homeowner, the Realtor or the Investor,” Dressel said.  “My goal is to appeal to 95+ percent of potential buyers out there so anyone who walks in can see themselves living there and wants to put in an immediate full price offer.”  “The goal for all involved is to sell the home quickly and for top dollar,” Dressel said.      

Dressel is all about the ease of achieving perfection on demand.  Transforming a home and breathing new life into it is the time consuming part of getting it ready for sale.  After that, it is just a matter of keeping it tidy and organized.

Dressel offers his clients free marketing of their listing whenever a client purchases a vacant home staging package.  “You have to be able to set yourself apart from the competition, and constantly change the way you do business,” Dressel said.  Dressel is also credited for staging California Closets Showroom in Roseville, and SMUD’s “Home of the Future” – Sacramento Municipal Utility Dept.’s first Green Home. He has had his work featured onHGTV’s “The Big Reveal” and also won RESA’s 2009 Rookie Stager of the Year Award for the US and Canada.  He has also been chosen as one of the finalists for RESA’s 2010 Professional Stager of the Year.  In 2021 Stage Right Design home staging company won the IAHSP, International Association of Home Staging Professionals Best of Home Staging Trifecta.  They were honored with being the best at Staging Excellence, Client Care Excellence and Industry Leadership.

Mission Statement:

Stage Right Design Home Staging Sacramento Company strives to stimulate the senses by creating a high quality, positive, relaxing home environment.  With our expertise, personal attention to detail and exceptional customer service we deliver an irresistible home staging.

Blog by

Travis Wills, Owner Stage Right Design Sacramento Home Staging Company

Ryan Dressel, Owner, Home staging Roseville ca

Karen Medaris, Home Stagers in California

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