STAGING FAQ’S…
“Is home staging expensive?”
Not nearly as expensive as lowering your asking price by 10% to 40%. Typically, per the 2007 NAR survey, every $100.00 spent on staging your home gives a ROI (return on investment) of $349.00.
“Can’t potential homebuyers use their imagination and look past the clutter and current décor?”
Only 10% of homebuyers can visualize the potential of the home. It is very important to have an occupied home staged – it allows the buyer to picture themselves actually living there. This is more true with vacant homes, buyers can not visualize size and scale – furniture helps give them a frame of reference. Staging a vacant home also aids in the selling of an emotion! And lets face it, when we sell a house ,that is exactly what we are selling: an emotion. People buy on emotion!!
“Why can’t I just stage my house myself?”
Our homes are very private and personal to us, it is where we live and seek solitude. It is currently decorated (“staged”) to make us comfortable and allow us to live in a relaxed atmosphere. You will not always be able to identify its flaws. If you are not able to view something objectively then you are not going to be able to package and market it effectively. Stage Right Design, Inc. puts on its “Buyer Eyes” and can effectively get your home ready for an immediate offer. Using a certified professional home staging company is where you will get your greatest return on investment.
“Where do I start?”
Call Stage Right Design, Inc. Today!! 916-517-5710
Ryan Dressel ryan@stagerightdesignllc.com
WHAT IS HOME STAGING?
Stage Right Design, Inc. has found the best answer to this question. Of all the descriptions, Elizabeth Weintraub says it best!
“Home staging is about illusions. It’s how David Copperfield would sell a house. It’s beyond decorating and cleaning. It’s about perfecting the art of creating moods. Staging makes your house look bigger, brighter, cleaner, warmer, more loving and, best of all, it makes home buyers want to buy it.
Contrary to what you might think, it’s about more than preparing the house for sale. Staging is what you do after you’ve cleaned, de-cluttered, painted, made minor repairs; it’s all about dressing the house for sale.
It’s about adding the small details: the lipstick, mascara and, for simplicity, a stunning, single strand of Tahitian pearls.
Professional stagers are highly skilled artists. They can take a blank canvas and paint a sensuous portrait without ever lifting a paint brush. Stagers possess the skills of a top-level designer and they create dramatic scenery that appeals to all five senses.” – Elizabeth Weintraub
STATISTICS SPEAK FOR THEMSELVES…..
With 2000 agents surveyed, in their opinion, home staging provided a 349% ROI (return on investment).* This means for every $100.00 invested in professional staging, the potential return is $349.00. WOW!!
79% of home sellers are willing to invest an average of $5,000.00 to make their home marketable.*
87% of potential home buyers search real estate websites and view photographs before actually visiting a home.* This means home buyers are using the internet and photographs to determine which homes they are willing to tour. Don’t miss the first cut. Have your home staged prior to taking photos. (Stage Right Design, Inc. supplies professional after photos to their clients – FREE, see the services section for more information).
67% of potential home buyers will pay more money for a home that is “move-in ready.”* Just one more reason to have your home professionally staged.
*2007 NAR (National Association of Realtors)
